<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00767nam a22002177a 4500</leader>
  <controlfield tag="005">20240402135910.0</controlfield>
  <controlfield tag="008">240402b           ||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789390185597</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">AIMIT LIBRARY</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="2">5</subfield>
    <subfield code="a">658.8</subfield>
    <subfield code="b">HAVK</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Havaldar, Krishna K.</subfield>
    <subfield code="9">157838</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">B2B marketing : </subfield>
    <subfield code="b">text and cases /</subfield>
    <subfield code="c">By Krishna K Havaldar and Shailendra Dasari.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">5th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Chennai ;</subfield>
    <subfield code="b">McGraw Hill Education ,</subfield>
    <subfield code="c">2021.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxx,547p. ;</subfield>
    <subfield code="b">PB</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Understanding business markets and the environment</subfield>
    <subfield code="9">157839</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Managing B2B customer relationship</subfield>
    <subfield code="9">157840</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Pricing for business markets</subfield>
    <subfield code="9">157841</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Dasari, Shailendra.</subfield>
    <subfield code="9">157842</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="e">5th </subfield>
    <subfield code="k">658.8 HAVK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">230644</subfield>
    <subfield code="d">230644</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="d">2024-03-09</subfield>
    <subfield code="e">Biblios Book Point</subfield>
    <subfield code="g">830.00</subfield>
    <subfield code="i">Bill no:8339; Bill dt:2024-03-04</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 HAVK</subfield>
    <subfield code="p">MBA14694</subfield>
    <subfield code="r">2026-05-23 00:00:00</subfield>
    <subfield code="v">664.00</subfield>
    <subfield code="w">2024-04-02</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
