Havaldar, Krishna K. <br/><br/>
B2B marketing :   text and cases / 
By Krishna K Havaldar and Shailendra Dasari. 
 - 5th ed. 
 - Chennai ;  McGraw Hill Education ,  2021. 
 - xxx,547p. ;  PB  24 cm. 
<br/><br/><label>ISBN: </label>9789390185597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Understanding business markets and the environment<br/>Managing B2B customer relationship<br/>Pricing for business markets
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAVK