TY  - BOOK
AU  - Cateora, Philip R.
AU  - Money, R Bruce.
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International marketing
SN  - 9789389538243
U1  - 658.848 18
PY  - 2021///
CY  - Chennai
PB  - McGraw Hill
KW  - The cultural environnment of global markets
KW  - Assessing global market opportunities
KW  - Developing global marketing strategies
ER  -