Cateora, Philip R. <br/><br/>
International marketing / 
Philip, R Cateora...[et al.] 
 - 18th ed. 
 - Chennai :  McGraw Hill ,  2021. 
 - xxviii,680p. ;  PB  25 cm. 
<br/><br/><label>ISBN: </label>9789389538243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The cultural environnment of global markets<br/>Assessing global market opportunities<br/>Developing global marketing strategies
<br/><br/><label>Dewey Class. No.: </label>658.848  / CATP