00731nam a22002057a 4500 20240401150140.0 240401b ||||| |||| 00| 0 eng d 9789332586499 AIMIT LIBRARY 2 658.8342 KUMS Kumar, S Ramesh. 157503 Consumer behaviour / By S Ramesh Kumar. 2nd ed. Chennai : Pearson India Education Services Pvt Ltd, 2009. 329 p.; PB 24.5 cm. Consumer decision making and branding strategies 157533 Dimensions of culture and branding 157534 Concept of reference groups and their implications on branding 157535 ddc BK 2 658.8342 KUMS 230638 230638 0 0 ddc 0 0 MBA AIMIT AIMIT 2024-03-09 Biblios Book Point 675.00 Bill no:8339; Bill dt:2024-03-04 1 658.8342 KUMS MBA14666 2025-07-21 00:00:00 2024-05-13 540.00 2024-04-01 BK