Kumar, S Ramesh. <br/><br/>
Consumer behaviour / 
By S Ramesh Kumar. 
 - 2nd ed. 
 - Chennai :  Pearson India Education Services Pvt Ltd,  2009. 
 - 329 p.;  PB  24.5 cm. 
<br/><br/><label>ISBN: </label>9789332586499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer decision making and branding strategies<br/>Dimensions of culture and branding <br/>Concept of reference groups and their implications on branding
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KUMS