TY  - BOOK
AU  - Batra, Rajeev.
AU  - Aaker, David A.
AU  - Myers, John G.
AU  - Swaminathan, Freda.
TI  - Advertising management
SN  - 9789356065130
U1  - 659.1  5
PY  - 2023///
CY  - Chennai
PB  - Pearson Education
KW  - Advertising planning and decision making
KW  - Setting advertising objectives
KW  - Segmentation and positioning
KW  - Brand equity image and personality
ER  -