Advertising management
Batra, Rajeev.
creator
Aaker, David A.
Myers, John G.
Swaminathan, Freda.
text
Chennai
Pearson Education
2023
5th ed.
monographic
eng
xvi,540 p.; PB 26 cm.
By Rajeev Batra ...[et.al.]
Advertising planning and decision making
Setting advertising objectives
Brand equity image and personality
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