00846nam a22002537a 4500 20240401101804.0 240401b ||||| |||| 00| 0 eng d 9789356065130 AIMIT LIBRARY 5 659.1 BATR Batra, Rajeev. 157448 Advertising management / By Rajeev Batra ...[et.al.] 5th ed. Chennai : Pearson Education , 2023. xvi,540 p.; PB 26 cm. Advertising planning and decision making 157449 Setting advertising objectives 157450 Segmentation and positioning Brand equity image and personality 157451 Aaker, David A. 157452 Myers, John G. 157453 Swaminathan, Freda. 157454 ddc BK 5th 659.1 BATR 230634 230634 0 0 ddc 0 0 MBA AIMIT AIMIT 2024-03-09 Biblios Book Point 885.00 Bill no:8339; Bill dt:2024-03-24 1 659.1 BATR MBA14658 2024-05-02 2024-04-01 00:00:00 2024-04-01 708.00 2024-04-01 BK