Batra, Rajeev. <br/><br/>
Advertising management / 
By Rajeev Batra ...[et.al.] 
 - 5th ed. 
 - Chennai :  Pearson Education ,  2023. 
 - xvi,540 p.;  PB  26 cm. 
<br/><br/><label>ISBN: </label>9789356065130 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising planning and decision making<br/>Setting advertising objectives<br/>Brand equity image and personality
<br/><br/><label>Dewey Class. No.: </label>659.1   / BATR