TY  - BOOK
AU  - Hutt, Michael D.
AU  - Sharma, Dheeraj.
AU  - Speh. Thomas W.
TI  - B2B  Marketing: a south asian pespective 
SN  - 9788131520796
U1  - 658.8 11
PY  - 2023///
CY  - New Delhi
PB  - Cengage Learning
KW  - Environment of business marketing
KW  - Managing relationships in business marketing
KW  - Assessing market opportunities
ER  -