TY  - BOOK
AU  - Roberts, Mary Lou.
AU  - Zahay, Debra.
TI  - Internet marketing: integrating online and offline strategies 
SN  - 9788131531785
U1  - 658.84  3
PY  - 2013///
CY  - New Delhi
PB  - Cengage Learning
KW  - Foundations of internet marketing
KW  - Essential internet marketing tools
KW  - Evaluating performance and opportunities
ER  -