TY  - BOOK
AU  - Mothersbaugh, David L.
AU  - Hawkins, Del l.
AU  - Kleoser, Susan Bardi.
AU  - Mookerjee, Amit.
AU  - Mothersbaugh, Linda L.
AU  - Watson, Carolyn Findley.
TI  - Consumer behavior: building marketing strategy 
SN  - 9789355321503
U1  - 658.8342 14
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill
KW  - Consuming and consumer behavior
KW  - Social responsibility and consumer behavior
KW  - Unique features and new to this edition
ER  -