00978nam a22002657a 4500 20240327140149.0 240327b ||||| |||| 00| 0 eng d 9789355321503 AIMIT LIBRARY 14 658.8342 MOTD Mothersbaugh, David L. 157238 Consumer behavior : building marketing strategy / By David Mothersbaugh...[et.al.] 14th ed. Chennai ; McGraw Hill , 2020. xx,753p. ; PB 25.5 cm Consuming and consumer behavior 157239 Social responsibility and consumer behavior 157240 Unique features and new to this edition 157241 Hawkins, Del l. 157242 Kleoser, Susan Bardi. 157243 Mookerjee, Amit. 157244 Mothersbaugh, Linda L. Contributer 157245 Watson, Carolyn Findley. Contributer 157246 ddc BK 14th 658.8342 MOTD 230627 230627 0 0 ddc 0 0 MBA AIMIT AIMIT 2024-03-09 Biblios Book Point 970.00 Bill no:8339; Bill dt:2024-03-04 0 658.8342 MOTD MBA14702 2026-05-23 00:00:00 776.00 2024-03-27 BK