Mothersbaugh, David L. <br/><br/>
Consumer behavior :  building marketing strategy / 
By David Mothersbaugh...[et.al.] 
 - 14th ed. 
 - Chennai ;  McGraw Hill  ,  2020. 
 - xx,753p. ;  PB  25.5 cm 
<br/><br/><label>ISBN: </label>9789355321503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consuming and consumer behavior<br/>Social responsibility and consumer behavior<br/>Unique features and new to this edition
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MOTD