02969nam a22002777a 450000500170000000800410001702000180005804000180007608200210009410000270011524500740014225000120021626000310022830000320025950003390029150411980063050502650182865000470209365000470214065000290218770000330221694200310224999900190228095201910229995202010249020260306132958.0240323b ||||| |||| 00| 0 eng d a9789354643323 cAIMIT LIBRARY 21a005.764bSOSP aSostre, Pedro.9156597 aWeb analytics for dummies /cBy Pedro, Sostre and LJennifer LeClaire. a1st ed. aNew Delhi ;bWiley,c2022. axviii,362p. ;bPBc23.5 cm. aWeb Analytics For Dummies answers two key questions for anyone undertaking a Web analytics project: How do I get the data I need? How do I apply the data to improving my Web site? The authors are experienced Web analysts and designers with experience both in examining the trends of an existing site and redesigning based on research. aIntroduction Part I: Getting Started with Web Analytics Chapter 1: Understanding Web Analytics Chapter 2: Steering Clear of Common Terminology Confusion Chapter 3: Getting Your Hands Dirty with Web Data Part II: Choosing the Right Web Analytics Solution Chapter 4: Web Analytics Tools You Can Use Chapter 5: Investing in Web Analytics Tools Chapter 6: Discovering Niche Solutions Part III: Searching for Statistical Treasure Chapter 7: Taking Out the Trash Chapter 8: Reviewing Site Referrers Chapter 9: Getting to Know Your Visitors Chapter 10: Identifying Your Most Important Pages Chapter 11: Key Performance Indicators Insights Part IV: Knowledge Is Power -- Making Analytics Work for You Chapter 12: Sifting through Search Data Chapter 13: Increasing Web Site Visibility Chapter 14: Revisiting Your Online Advertising Strategy Chapter 15: Chronicling Your Web Analytics History Chapter 16: Fine-Tuning Your Web Site Part V: The Part of Tens Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business Chapter 19: Ten Web Analytics Best Practices 325 Appendix: Web Analytics Glossary Index rAbout the Author Pedro Sostre is a New Media entrepreneur who's done everything from consulting to design for a major dot-com to launching his own Web development and consulting firm. He's managed web projects for companies like CBS Sportsline, BMW Motorcycles aGetting started with web analytics9156598 aSearching for statisticsl treasure9156599 aThe part of tens9156600 aLeClaire, Jaennifer.9156601 2ddccBKe1stk005.764 SOSP c230604d230604 00102ddc40708MCAaAIMITbAIMITcANLTCd2024-03-07eBiblios Book Pointg799.00iBill no:8337; Bill dt:2024-03-4l0o005.764 SOSPpMCA17271r2026-05-23 00:00:00v639.20w2024-03-23yBK 00102ddc40708MCAaAIMITbAIMITcANLTCd2026-03-23eSK Publishers & Distributorsg849.00iBillno:SKP4044;Bill dt:2026/2/2l0o005.764 SOSPpMCA17398r2026-05-23 00:00:00v636.75w2024-03-23yBK