02606nam a22002537a 4500 20260306132958.0 240323b ||||| |||| 00| 0 eng d 9789354643323 AIMIT LIBRARY 1 005.764 SOSP Sostre, Pedro. 156597 Web analytics for dummies / By Pedro, Sostre and LJennifer LeClaire. 1st ed. New Delhi ; Wiley, 2022. xviii,362p. ; PB 23.5 cm. Web Analytics For Dummies answers two key questions for anyone undertaking a Web analytics project: How do I get the data I need? How do I apply the data to improving my Web site? The authors are experienced Web analysts and designers with experience both in examining the trends of an existing site and redesigning based on research. Introduction Part I: Getting Started with Web Analytics Chapter 1: Understanding Web Analytics Chapter 2: Steering Clear of Common Terminology Confusion Chapter 3: Getting Your Hands Dirty with Web Data Part II: Choosing the Right Web Analytics Solution Chapter 4: Web Analytics Tools You Can Use Chapter 5: Investing in Web Analytics Tools Chapter 6: Discovering Niche Solutions Part III: Searching for Statistical Treasure Chapter 7: Taking Out the Trash Chapter 8: Reviewing Site Referrers Chapter 9: Getting to Know Your Visitors Chapter 10: Identifying Your Most Important Pages Chapter 11: Key Performance Indicators Insights Part IV: Knowledge Is Power -- Making Analytics Work for You Chapter 12: Sifting through Search Data Chapter 13: Increasing Web Site Visibility Chapter 14: Revisiting Your Online Advertising Strategy Chapter 15: Chronicling Your Web Analytics History Chapter 16: Fine-Tuning Your Web Site Part V: The Part of Tens Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business Chapter 19: Ten Web Analytics Best Practices 325 Appendix: Web Analytics Glossary Index About the Author Pedro Sostre is a New Media entrepreneur who's done everything from consulting to design for a major dot-com to launching his own Web development and consulting firm. He's managed web projects for companies like CBS Sportsline, BMW Motorcycles Getting started with web analytics 156598 Searching for statisticsl treasure 156599 The part of tens 156600 LeClaire, Jaennifer. 156601 ddc BK 1st 005.764 SOSP 230604 230604 0 0 ddc 0 0 MCA AIMIT AIMIT ANLTC 2024-03-07 Biblios Book Point 799.00 Bill no:8337; Bill dt:2024-03-4 0 005.764 SOSP MCA17271 2026-05-23 00:00:00 639.20 2024-03-23 BK 0 0 ddc 0 0 MCA AIMIT AIMIT ANLTC 2026-03-23 SK Publishers & Distributors 849.00 Billno:SKP4044;Bill dt:2026/2/2 0 005.764 SOSP MCA17398 2026-05-23 00:00:00 636.75 2024-03-23 BK