Web analytics for dummies /
By Pedro, Sostre and LJennifer LeClaire.
- 1st ed.
- New Delhi ; Wiley, 2022.
- xviii,362p. ; PB 23.5 cm.
Web Analytics For Dummies answers two key questions for anyone undertaking a Web analytics project: How do I get the data I need? How do I apply the data to improving my Web site? The authors are experienced Web analysts and designers with experience both in examining the trends of an existing site and redesigning based on research.
Introduction
Part I: Getting Started with Web Analytics
Chapter 1: Understanding Web Analytics
Chapter 2: Steering Clear of Common Terminology Confusion
Chapter 3: Getting Your Hands Dirty with Web Data
Part II: Choosing the Right Web Analytics Solution
Chapter 4: Web Analytics Tools You Can Use
Chapter 5: Investing in Web Analytics Tools
Chapter 6: Discovering Niche Solutions
Part III: Searching for Statistical Treasure
Chapter 7: Taking Out the Trash
Chapter 8: Reviewing Site Referrers
Chapter 9: Getting to Know Your Visitors
Chapter 10: Identifying Your Most Important Pages
Chapter 11: Key Performance Indicators Insights
Part IV: Knowledge Is Power -- Making Analytics Work for You
Chapter 12: Sifting through Search Data
Chapter 13: Increasing Web Site Visibility
Chapter 14: Revisiting Your Online Advertising Strategy
Chapter 15: Chronicling Your Web Analytics History
Chapter 16: Fine-Tuning Your Web Site
Part V: The Part of Tens
Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls
Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business
Chapter 19: Ten Web Analytics Best Practices 325
Appendix: Web Analytics Glossary
Index
About the Author Pedro Sostre is a New Media entrepreneur who's done everything from consulting to design for a major dot-com to launching his own Web development and consulting firm. He's managed web projects for companies like CBS Sportsline, BMW Motorcycles
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Getting started with web analytics Searching for statisticsl treasure The part of tens