01487nam a22002057a 4500 20240315152003.0 240224b ||||| |||| 00| 0 eng d 9783031024498 AL eng 23 302.23 OBOC Neil O Boyle 152267 Communication theory for humans : communicators in a mediated world switzerland Palgrave Macmillan 2022 xv,216p. PB 23.5x15cm. General 7739 ₹2843.00 ₹ ₹3791.00 25% 15-02-2024 This book takes a human-centred and concept-led journey through communication theory and is aimed primarily at those who are new to communication studies. Each chapter uses a single concept – actors, narrators, members, performers, influencers, and produsers – to explore key ideas, theories, and thinkers. The six core concepts offer unique, though related, ways of thinking about “flesh and blood” human communicators in a world that is now fundamentally intertwined with media. Each chapter includes a mix of early and recent studies to enable readers to historically locate concepts and trace their evolution. Overall, the book aims to foster an appreciation of theory in readers, cultivate their theoretical sensitivity, and provide them with lots of “real world” examples to help them better understand how theories apply to everyday life. Communication Social Sciences 152268 ddc BK 229914 229914 0 0 ddc 0 0 MAJMC SACPG SACPG 2024-02-23 Biblios Book Point 2843.00 0 302.23 OBOC PG024619 2024-02-24 00:00:00 3791.00 2024-02-24 BK