02365nam a22002177a 4500 20231213143056.0 231213b ||||| |||| 00| 0 eng d 9789357768399 AL English 23 659.2 PRAP Amith Prabhu and others 145845 Pursuit of Reputation: Unlocking the Power of Public Relations Chennai Westland Business 2023 xi,374 p. HB 22x14.5 cm. 6655 ₹559.00 ₹ ₹699.00 20% 09-12-2023 Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India's unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive. The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities-PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues. An essential read for anyone seeking to understand the art of crafting reputations. PRABHU (Amith) 145807 PATIL (Sujit) 145808 ddc BK 229493 229493 0 0 ddc 0 0 JR AL AL 2023-12-13 Biblios Book Point Surathkal Mangalore 575014 559.00 0 659.2 PRAP 077000 2023-12-13 00:00:00 699.00 2023-12-13 BK 0 0 ddc 0 0 JR AL AL 2024-04-04 0 659.2 PRAP D06162 2024-07-06 00:00:00 699.00 2024-07-06 DB Donated by Rev Dr Praveen Martis SJ