TY  - BOOK
AU  - T G Janardhan and others
AU  - JANARDHAN (T G)
AU  - LEELAVATHY (A M)
AU  - BHAGYA (G B)
TI  - Open Elective Rural Marketing
SN  - 9789355404848
U1  - 658.8 23
PY  - 2023///
CY  - Ludhiana
PB  - Kalyani Publishers
KW  - Rural Consumer Behaviour
KW  - Rural Distribution and Communication
KW  - NEP
N2  - 1. Introduction to Rural Marketing
2. Rural Consumer Behaviour
3. Rural Product and Pricing Strategy
4. Rural Distribution and Communication Strategy
4. Trends in Rural Marketing
ER  -