TY  - BOOK
AU  - Ronald Alsop
AU  - 
AU  - ALSOP (Ronald)
AU  - ABRAMS (Bill)
TI  - Wall Street Journal on Marketing
SN  - 8185274444
U1  - 658.8 23
PY  - 1990///
CY  - New Delhi
PB  - Universal Book Stall
KW  - Consumers
KW  - New Products
KW  - Advertising Styles
KW  - Packaging and Promotion
KW  - Retailing and Distribution
N2  - Articles look at new products, advertising styles and campaigns, packaging, promotion, distribution, the world market, corporate strategies, and changes in consumers
ER  -