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  <titleInfo>
    <title>Wall Street Journal on Marketing</title>
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  <name type="personal">
    <namePart>Ronald Alsop</namePart>
    <role>
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  <name type="personal">
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    <namePart type="date">Bill Abrams</namePart>
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  <name type="personal">
    <namePart>ALSOP (Ronald)</namePart>
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  <name type="personal">
    <namePart>ABRAMS (Bill)</namePart>
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    <publisher>Universal Book Stall</publisher>
    <dateIssued>1990</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>x,294p. PB 21x14cm.</extent>
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  <abstract>Articles look at new products, advertising styles and campaigns, packaging, promotion, distribution, the world market, corporate strategies, and changes in consumers</abstract>
  <subject>
    <topic>Consumers</topic>
  </subject>
  <subject>
    <topic>New Products</topic>
  </subject>
  <subject>
    <topic>Advertising Styles</topic>
  </subject>
  <subject>
    <topic>Packaging and Promotion</topic>
  </subject>
  <subject>
    <topic>Retailing and Distribution</topic>
  </subject>
  <classification authority="ddc" edition="23">658.8 ALSW</classification>
  <identifier type="isbn">8185274444</identifier>
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