Ronald Alsop  Bill Abrams <br/><br/>
Wall Street Journal on Marketing 

 - New Delhi  Universal Book Stall  1990 
 - x,294p.  PB  21x14cm. 
<br/><br/> Articles look at new products, advertising styles and campaigns, packaging, promotion, distribution, the world market, corporate strategies, and changes in consumers 
<br/><br/><label>ISBN: </label>8185274444 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>New Products<br/>Advertising Styles<br/>Packaging and Promotion<br/>Retailing and Distribution
<br/><br/><label>Dewey Class. No.: </label>658.8  / ALSW