02291nam a22002417a 4500 20230630163814.0 230630b ||||| |||| 00| 0 eng d 8185938016 AL eng 23 658.8 MARC Joe Marconi 125189 Crisis Marketing; When Bad Things Happen to Good Companies New Delhi Affiliated East West Press Pvt Ltd 1993 ix,216p. PB 21x14cm. Management 150.00 ₹ 150.00 "In an era of special interests and ambush journalism, any company can suddenly find itself on the defensive. Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book." -- Christopher Forbes Vice Chairman Forbes Magazine "Today's complex business environment has made crisis management a key boardroom priority. Joe Marconi is the first to focus on how crises impact marketing--how to market your products if it 'hits the fan. His valuable crash course in crisis marketing spells out what to do before, during, and after a crisis to protect your good name in the marketplace." -- Thomas L. Harris Former Chairman Golin/Harris Communications "In a world filled with oil spills, airline crashes, lawsuits, and all other kinds of disasters, it should be heartening to business to know a book like Crisis Marketing is out there to help them cope with these problems. This book should be on an eye-level shelf in the library of any company that deals with the public." -- Joe Cappo Senior Vice President Crain Communications Inc. "Marconi has produced a 'must-read' for any business manager who is at all uncertain about the future. This is the book that all managers should read before the crisis. The author understands what makes business tick and how perceptions can alter franchises and careers. His no-nonsense prescriptions, supported by outstanding case histories like Pepsi, are the stuff of quality advice." -- Robert L. Dilenschneider President The Dilenschneider Group Inc. Relationship Marketing 125180 Crisis Marketing 125181 Strategic Approach Marketing 125182 MARCONI (Joe) 125183 ddc DB 227718 227718 0 0 ddc 0 0 MAN AL AL 2023-06-23 0 658.8 MARC D05946 2023-06-30 00:00:00 2023-06-30 DB