How our Private Lives Become Public Commodities Erik Larson creator LARSON (Erik) text New York Henry Holt and Company 1992 monographic eng

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x,275p. HB 23x15cm After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you. Marketing Research Consumption Spy Stories 658.834 LARN 0805017550 230630 20230630143732.0