01286nam a22002417a 4500 20230630143732.0 230630b ||||| |||| 00| 0 eng d 0805017550 AL eng 23 658.834 LARN Erik Larson 125159 Naked Consumer: How our Private Lives Become Public Commodities New York Henry Holt and Company 1992 x,275p. HB 23x15cm Management After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you. Marketing Research 125156 Consumption 125157 Spy Stories 125160 LARSON (Erik) 125158 ddc DB 227716 227716 0 0 ddc 0 0 MAN AL AL 2023-06-23 0 658.834 LARN D05944 2023-06-30 00:00:00 2023-06-30 DB