01190nam a22002177a 450000500170000000800410001702000150005804000070007304100080008008200220008810000160011024500690012626000430019530000250023836500150026352006210027865000230089965000160092265000160093870000180095420230630143732.0230630b           ||||| |||| 00| 0 eng d  a0805017550  cAL  aeng  223a658.834bLARN  aErik Larson  aNaked Consumer:bHow our Private Lives Become Public Commodities  aNew YorkbHenry Holt and Companyc1992  ax,275p.bHBc23x15cm  2Management  aAfter receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.  aMarketing Research  aConsumption  aSpy Stories  aLARSON (Erik)