02424nam a22002297a 4500 20230606164938.0 230606b ||||| |||| 00| 0 eng d 9780761949930 AL English 23 MCKT 070.5 Alan Mckee 120506 Textual Analysis : a beginners guide New Delhi Sage Publications Ltd 2005 155 p. PB 23x15 cm. 144 ₹3500.00 £41.99 ₹4375.36 20% 31-05-2023 `Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom' - Jane Stokes, London Metropolitan University McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology This book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent. Textual Analysis guides students away from finding the `correct' interpretation of a text and explains why we can't simply ask audiences about the interpretations they make of texts. Textual Analysis: - points to the importance of context, genre and modality - uses excellent examples drawn from popular culture - provides students with a solid grounding on many of the important concepts underlying media and cultural studies Written in an accessible and straightforward style Textual Analysis: A Beginners Guide will be essential reading for all students of media, cultural and communication studies. Contents 1.What Is Textual Analysis? 2.Does It Really Matter How People Make Sense of the World? 3.What's Interpretation Got to Do With It? 4.How Do I Know What's a Likely Interpretation? 5.Can't We Make It a Bit More Scientific? 6.Is That It? Textual analysis 120478 Interpretation 120479 MCKEE (Alan) 120480 ddc BK 227424 227424 0 0 ddc 0 0 JR AL AL 2023-06-06 Biblios Book Point Surathkal Mangalore 575014 3500.00 0 070.5 MCKT 076557 2023-06-06 00:00:00 4736.36 2023-06-06 BK