Advertising & IMC
principles and practice
Moriarty, Sandra.
creator
MItchell, Nancy.
Wells, William.
text
New Delhi
Pearson
2018
10th ed.
monographic
eng
669p.; PB 26 cm.
By Sandra Moriarty, Nancy Mitchell and William Wells.
Media in a world of change
IMC and total communication
Brand communication and society
659.1 MORS
9789332574144
230509
20230509144652.0