Moriarty, Sandra. <br/><br/>
Advertising & IMC :  principles  and practice / 
By Sandra Moriarty, Nancy Mitchell and William Wells. 
 - 10th ed. 
 - New Delhi :  Pearson ,  2018. 
 - 669p.;  PB  26 cm. 
<br/><br/><label>ISBN: </label>9789332574144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media in a world of change<br/>IMC and total communication<br/>Brand communication and society
<br/><br/><label>Dewey Class. No.: </label>659.1  / MORS