Advertising and promotion
Integrated marketing communications perspective
Blech, George E.
creator
Belch, Michael A.
Purani, Keyoor.
text
New Delhi
Mc Graw Hill Education India Pvt Ltd
2022
12th ed.
monographic
eng
xxxi,712,E29 p.; PB 29 cm.
By George E Belch; Michael A Belch and Keyoor Purani.
Introduction to integrated marketing communications
Role of imc in the marketing process
Perspectives on consumer behavior
659.1 BELG
9789354600852
230410
20230410123403.0