00881nam a22002297a 4500 20230410123403.0 230410b ||||| |||| 00| 0 eng d 9789354600852 AIMIT LIBRARY 12 659.1 BELG Blech, George E. 85320 Advertising and promotion : Integrated marketing communications perspective / By George E Belch; Michael A Belch and Keyoor Purani. 12th ed. New Delhi : Mc Graw Hill Education India Pvt Ltd , 2022. xxxi,712,E29 p.; PB 29 cm. Introduction to integrated marketing communications 85321 Role of imc in the marketing process 85322 Perspectives on consumer behavior 85323 Belch, Michael A. 85324 Purani, Keyoor. 85325 ddc BK 12th 659.1 BELG 227149 227149 0 0 ddc 0 0 MBA AIMIT AIMIT ADG 2023-04-08 Biblios Book Point 1050.00 Bill no:37; Bill dt:2023-04-03 6 659.1 BELG MBA14607 2026-05-23 00:00:00 2026-01-16 840.00 2023-04-10 BK 0 0 ddc 0 3 MBA AIMIT AIMIT ADG 2023-04-08 Biblios Book Point 1050.00 Bill no:37; Bill dt:2023-04-03 0 659.1 BELG MBA14608 2025-07-21 00:00:00 840.00 2023-04-10 BK 0 0 ddc 0 0 MBA AIMIT AIMIT ADG 2023-04-08 Biblios Book Point 1050.00 Bill no:37; Bill dt:2023-04-03 1 659.1 BELG MBA14609 2026-05-23 00:00:00 2023-07-10 840.00 2023-04-10 BK 0 0 ddc 0 0 MBA AIMIT AIMIT ADG 2023-04-08 Biblios Book Point 1050.00 Bill no:37; Bill dt:2023-04-03 1 659.1 BELG MBA14610 2026-05-23 00:00:00 2023-04-10 840.00 2023-04-10 BK 0 0 ddc 0 0 MBA AIMIT AIMIT ADG 2025-02-05 Biblios Book Point 1130.00 Bill no:6357; Bill dt:2025-02-05 0 659.1 BELG MBA14788 2026-05-23 00:00:00 904.00 2025-02-17 BK 0 0 ddc 0 0 MBA AIMIT AIMIT ADG 2025-02-05 Biblios Book Point 1130.00 Bill no:6357; Bill dt:2025-02-05 2 659.1 BELG MBA14789 2026-05-23 00:00:00 2026-01-05 904.00 2025-02-17 BK