Philip Kotler <br/><br/>
Marketing Management :Analysis Planning Implementation and Control 

 - 9 
 - New Delhi  Prentice Hall of India Private Limited  1998 
 - 782 p.  PB 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658/22  / KOTM