TY  - BOOK
AU  - Jacobs, Dany.
TI  - Cultural side of innovation: adding values 
SN  - 978113886291
U1  - 658.4063  1
PY  - 2017///
CY  - NewYork
PB  - Routledge
KW  - New products
KW  - Diffusion of innovations
KW  - Consumer Behaviour
ER  -