Jacobs, Dany. <br/><br/>
Cultural side of innovation :  adding values / 
By Dany Jacobs. 
 - 1st ed.  Special Indian Edition. 
 - NewYork :  Routledge ,  2017. 
 - xviii,214p.  PB  22.5 cm 
<br/><br/><label>ISBN: </label>978113886291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Diffusion of innovations.<br/>Consumer Behaviour.
<br/><br/><label>Dewey Class. No.: </label>658.4063   / JACD