TY  - BOOK
AU  - Jugenheimer, Donald W.
AU  - Bradley, Samuel D.
AU  - Kelley, Larry D.
AU  - Hudson, Jerry C.
TI  - Advertising and public relations research
SN  - 9781138998346
U1  - 659.1 1
PY  - 2023///
CY  - London
PB  - Routledge
KW  - Secondary research in advertising and public relations
KW  - Primary research in advertising and public relations
KW  - Practical aspects of advertising and public relations research
ER  -