TY  - BOOK
AU  - Sponder, Marshall.
AU  - Khan, Gohar F.
TI  - Digital analytics for marketing
SN  - 9780367365059
U1  - 658.84  1
PY  - 2023///
CY  - London
PB  - Rooutledge
KW  - The evolution of digital analytics and the internet
KW  - Social media history
KW  - Mobile analytics
ER  -