Sponder, Marshall. <br/><br/>
Digital analytics for marketing / 
BY Marshall Sponder and Gohar F Khan. 
 - 1st ed. 
 - London  Rooutledge  2023 
 - xxv,389p. ;  PB  23.5 cm 
<br/><br/><label>ISBN: </label>9780367365059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The evolution of digital analytics and the internet<br/>Social media history<br/>Mobile analytics
<br/><br/><label>Dewey Class. No.: </label>658.84   / SPOM