02577cam a22003858i 4500 21767181 OSt 20230327114510.0 201020s2021 nju 001 0 eng c 2020046415 9781119668510 WaSeSS/DLC eng rda AIMIT LIBRARY pcc HF5415 .K685 2021 658.8 1 KOTP Kotler, Philip, author. 78324 Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. 1st ed. Hoboken, New Jersey : Wiley , 2021 2102 xi,206p. ; HB 23.7 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. "Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- Provided by publisher. Marketing. 78325 Technology. 78326 Kartajaya, Hermawan, 1947- author. 78327 Setiawan, Iwan, author. 78328 Online version: Kotler, Philip, Marketing 5.0 Hoboken, New Jersey : Wiley, [2021] 9781119668572 (DLC) 2020046416 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 1st 658.8 KOTP 227083 227083 0 0 ddc 0 0 MBA AIMIT AIMIT 2023-03-27 Biblios Book Point 2400.91 Bill no:8250; Bill dt:2023-03-07 1 658.8 KOTP MBA14577 2025-07-21 00:00:00 2023-04-03 1872.71 2023-03-08 BK