Consumer brand relationships
theory and practice
Fournier, Susan., ed.
Breazeale, Michael., ed.
Fetscherine, Marc., ed.
text
xx
London
Routledge
2023
2021
1st ed.
monographic
und
eng
xxvi,424p. ; PB 23 cm.
Edited by Susan Fournier,Michael Breazeale and Marc Fetscherine ; Forward by Kevin Keller.
Consumer Behaviour
Marketing Management
658.8343 FOUC
9781138961548
210719
20230324165008.0