00903nam a2200253Ia 4500 OSt 20230324165008.0 210719s2021 xx 000 0 und d 9781138961548 AIMIT LIBRARY eng 658.8343 FOUC Consumer brand relationships : theory and practice / Edited by Susan Fournier,Michael Breazeale and Marc Fetscherine ; Forward by Kevin Keller. 1st ed. Special Indian Edition. London : Routledge , 2023. xxvi,424p. ; PB 23 cm. Consumer Behaviour 77676 Marketing Management 77677 Fournier, Susan., ed. 77690 Breazeale, Michael., ed. 77691 Fetscherine, Marc., ed. 77692 brand ; Consumer ; practice ; relationships: ; theory ddc BK 1st 658.827 FOUS 227079 227079 0 0 ddc 0 0 MBA AIMIT AIMIT 2023-03-24 Biblios Book Point 1995.00 Bill no:8250; Bill dt:2023-03-23 1 658.8343 FOUC MBA14551 2025-08-11 09:16:30 2025-07-23 1556.10 2023-03-08 BK