Consumer brand relationships : theory and practice / Edited by Susan Fournier,Michael Breazeale and Marc Fetscherine ; Forward by Kevin Keller. - 1st ed. Special Indian Edition. - London : Routledge , 2023. - xxvi,424p. ; PB 23 cm. ISBN: 9781138961548 Subjects--Topical Terms: Consumer BehaviourMarketing Management Dewey Class. No.: 658.8343 FOUC