04122nam a22005415i 4500 ssj0002720476 WaSeSS 20230320154258.0 m d cr n 220124s2021 xxu| o |||| 0|eng d 9781484275016 10.1007/978-1-4842-7502-3 doi WaSeSS AIMIT LIBRARY HD45 KJD bicssc BUS087000 bisacsh KJD thema 658.4062 1 SCHT EBOOK Schaufeld, Jerry. 76624 Commercializing Growth : connecting valuation with management and governance methodologies / by Jerry Schaufeld. 1st ed. Berkeley, CA : Apress : Imprint: Apress, 2021. xi,110p. ; PB 23.4 cm. text file PDF rda Chapter 1: Growth - an Introduction -- Chapter 2: Growth Rates -- Chapter 3: Global Perspective -- Chapter 4: Strategy and Business -- Chapter 5: Organizational Impact and Corporate Culture -- Chapter 6: Growth Resources -Acquisition -- Chapter 7: Allocation of Resources -- Chapter 8: Market and Branding Considerations -- Chapter 9: Capital/ Financial Considerations -- Chapter 10: The Role of Technology -- Chapter 11: Risks and their Mitigation -- Chapter 12: Summary -- Appendix A: Before you Initiate: Investigate. Requires an SPL library card. Link commercial growth and value to management and governance. The guidance provided in this book helps you take the valuation of today-an arcane, statistical methodology-and bring it into the realm of modern management decision making. There is a disconnect between corporate governance/management initiatives and commercial success. Sound management and governance will help you bridge that gap between classic corporate valuation disciplines and commercial success. Project and corporate growth are both characterized by functional focus. For example, there might be a dedicated sales/marketing growth project. Metrics of success might be market share or number of units sold. In reality, growth is an overall organizational effort and must be measured by the increase in the corporate valuation. Interview data show that this is not the case and that the contributor's efforts become misaligned in the excitement and focus of the individual campaign. This book shows you how overall valuation is the true measure of success of a growth effort. It is a lesson that applies from startup to the public liquidation of the entity. What You Will Learn Allocate growth resources, including the decision process, internal governance, and empowering leadership Consider marketing and branding, such as competitive perspective, customer demographics, regulatory considerations, role of collaboration, and more Know the role of technology/IP, including the current state of application and the role of proprietary information Consider risk and downside, including company failure, loss of market share, and loss of key people/customers . Mode of access: World Wide Web. Technological innovations 76625 Management 76626 Entrepreneurship 76627 New business enterprises 76628 Electronic books. local 76629 SpringerLink (Online service) 76630 O'Reilly (Firm) 76631 Serials Solutions 76632 Springer Nature eBook Printed edition: 9781484275016 Printed edition: 9781484275030 Printed edition: 9781484283349 View this electronic item in O'Reilly Online Learning: Academic/Public Library Edition. https://ezproxy.spl.org/login?url=https://learning.oreilly.com/library/view/~/9781484275023/?ar An e-book available through full-text database. ddc BK 1st 658 SCHJ 227065 227065 03836521 0 0 ddc 0 0 MBA AIMIT AIMIT 2023-03-20 Biblios Book Point 399.00 Bill no:8250; Bill dt:2023-03-07 0 658.4062 SCHT MBA14550 2025-07-21 00:00:00 319.00 2023-03-08 BK