03004cam a22003858i 4500 21982515 OSt 20230320145903.0 210406s2022 enk b 001 0 eng 2021010332 9780367755850 (paperback) DLC eng rda DLC pcc HD30.255 .G49 2021 374.22 1 GEYR Geyer Roland. author. 76593 Business of less : role of companies and households on a planet in peril / Roland Geyer. 1st ed. 2109 New York. Routledge, Taylor & Francis Group , 2022. xii,160p. ; PB 23.5 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of 'eco-efficiency' and 'win-win' opportunities. The notion of 'eco-efficiency' gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The 'win-win' paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called 'net green', which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles 'again', 'different', 'less', and 'labor, not materials'. Together, 'net green' and the four pollution prevention principles provide a roadmap, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds. The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers"-- Provided by publisher. Why win-win wont work Environmental aspects. 76594 Different Environmental aspects. 76595 Labour not materials 76596 Environmental protection. 76597 Online version: Geyer, Roland, 1967- Business of less London ; New York, NY : Routledge, Taylor & Francis Group, 2022 9781003163060 (DLC) 2021010333 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 1st 374.22 GEYR 227063 227063 0 0 ddc 0 0 MBA AIMIT AIMIT 2023-03-08 Biblios Book Point 3333.36 Bill no:8250; Bill dt:2023-03-07 0 374.22 GEYR MBA14584 2025-07-21 00:00:00 2600.02 2023-03-20 BK