02732cam a22003378i 450000100090000000300040000900500170001300800410003001000170007102000310008804000230011904200080014205000240015008200210017410000270019524500950022225000120031726300090032926400580033830000290039633600260042533700280045133800270047950400510050652015360055765000500209365000380214365000250218165000300220677601580223621982515OSt20230320145903.0210406s2022    enk      b    001 0 eng    a  2021010332  a9780367755850q(paperback)  aDLCbengerdacDLC  apcc00aHD30.255b.G49 202100a374.22 21bGEYR1 aGeyer Roland.eauthor.14aBusiness of less :brole of companies and households on a planet in peril /cRoland Geyer.  a1st ed.  a2109 1aNew York.bRoutledge, Taylor & Francis Group ,c2022.  axii,160p. ;bPBc23.5 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  a"The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of 'eco-efficiency' and 'win-win' opportunities. The notion of 'eco-efficiency' gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The 'win-win' paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called 'net green', which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles 'again', 'different', 'less', and 'labor, not materials'. Together, 'net green' and the four pollution prevention principles provide a roadmap, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds. The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers"--cProvided by publisher. 0aWhy win-win wont workxEnvironmental aspects. 0aDifferentxEnvironmental aspects. 0aLabour not materials 0aEnvironmental protection.08iOnline version:aGeyer, Roland, 1967-tBusiness of lessdLondon ; New York, NY : Routledge, Taylor & Francis Group, 2022z9781003163060w(DLC) 2021010333