Philip Kotler <br/><br/>
Marketing Management: Analysis Planning and Control 

 - 5. 
 - New Delhi  Prentice Hall of India  1984 
 - xxi,792 p.  PB  24x17.5 cm. 
<br/><br/><label>ISBN: </label>0876923546 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOTM