TY  - BOOK
AU  - Leslie W Rodger
AU  - RODGER (Leslie W)
TI  - Marketing in a competitive economy
SN  - 0852270062
U1  - 658.8 23
PY  - 1974///
CY  - London
PB  - Associated Business Programmes
KW  - Marketing Theory
KW  - Marketing Perspective
KW  - Managing the Sales and Distribution Function
ER  -