02480nam a22002657a 4500 20230125150826.0 230125b ||||| |||| 00| 0 eng d 9781483344751 AL English 23 070.1 HANM Ralph E Hanson 69898 Mass Communication : Living in a Media World 5 London Sage Publications Inc 2016 458 p. PB 27x21 cm. VBI-1673 ₹7054.00 $110.00 ₹9405.00 25% 19-12-2022 • New Media Transformations boxes help students understand the rapid rate of media changes over recent decades by text telling the story of one specific transformation per box and accompanying it with an original infographic that gives the broader picture of the transformation. • Over 50% new chapter-opening vignettes featuring such stories as Astronaut Chris Hadfield’s use of social media to popularize science and space exploration; Edward Snowden’s leaks of electronic National Security Agency documents that revealed how the US government was spying on its citizens; how famed filmmaker Spike Lee turned to crowdsourcing to fund a deeply non-commercial film; and why Washington Post staffers were happy to see their newspaper purchased by Amazon founder Jeff Bezos. • A strengthened emphasis on the role the mobile media plays in how consumers use both legacy and new types of media. • A deeper look at how social media is used not only on its own but as a tool for existing media to interact with their audiences. • Expanded global media coverage looks at the risks journalists face carrying out their jobs, both from governments and from groups that don’t want to be held up for examination? • Revised chapter objectives call out key topics for close, focused reading. • New Interactive ePub3 book that can be accessed from a variety of mobile devises, free when bundled with the print text, provides students with an enhanced, enriching, and interactive learning experience. • SAGE edge, a new robust online environment, features an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Media 69899 Communication 69900 Media Law 69901 Ethics 69902 HANSON (Ralph E) 69903 ddc BK 226445 226445 0 0 ddc 0 0 JR AL AL 2023-01-19 Vidyarthi Books Bengaluru 560076 7054.00 0 070.1 HANM 076322 2023-01-25 00:00:00 9405.00 2023-01-25 BK