TY  - BOOK
AU  - W.K .Sarwade
TI  - Emerging Trends in Commerce and Management
SN  - 9789380147604
U1  - 380 23
PY  - 2011///
CY  - New Delhi
PB  - Pacific Publication
KW  - Commerce
N2  - The world is experiencing an unprecedented economic slowdown. There seems to be no end to the US financial crisis. It deflationary effects are not spreading to other economy. Though it is true that we are in a global recession, the media hype is so high that there is panic virtually everywhere. There is a clear lack of understanding of the word "recession". Economic describe recession as reduction of country's GDP (Gross Domestic Production) for two consecutive quarters i.e. an increase in unemployment (1.5% in a period of 12 months). The book includes the various research papers on the different topics of the commerce and Management emerging issues. It also relates with the different emerging issues on marketing, finance, Banking, Human resource management. Rural Marketing, Globalization and Foreign direct investment, Global Recession and other important issues
ER  -